Primark could add a click and collect offer to its website offer in time but will steer clear of selling online, the company has said.
The retail giant is launching a new website in the UK by the end of March, and across the rest of its markets by autumn.
John Bason, finance director of Primark’s owner Associated British Foods, told Reuters that the digital drive would generate sales and profits but not necessarily lead to an online offer. “If there was an ecommerce opportunity for us, it will probably be more in the area of click-and-collect. You can’t get our value by delivery to home, it’s as simple as that,” said Bason.
However, customers will be able to see near real-time information on product availability by store with the website relaunch.