Primark is set to host pre-loved pop-ups during September and October, enabling customers to exchange second-hand and vintage clothing in store.
Run in partnership with circular fashion platform Verte, the events will allow ‘swappers’ to bring up to five items of adult clothing, bags, hats or scarves in good condition. Items will then be assessed and exchanged for digital tokens.
Tokens can then be used to purchase second-hand in Verte’s collection. A special gold token is awarded to luxury items presented in almost-new condition, which can be traded exclusively for other gold items.
Any un-swapped clothes will be kept for the next swap, donated to local charities in the area or placed in Primark’s clothing donation boxes, available in all stores across the UK.
Lynne Walker, director of Primark Cares, said: “We truly believe in helping people to love their clothes for longer and our latest partnership with Verte allows us to do just that.
“Welcoming Verte into our stores will help us to better engage with a community of like-minded fashion lovers who really care about where their clothes will go to next.
“We hope our pop-ups will encourage more people to participate in the growing circular fashion economy and with an opportunity to do so in their local Primark store.
“We’ve all got clothes in our wardrobe we keep meaning to wear but never get around to, so we’re excited to see Verte give new life to the clothing swapped by our customers and colleagues.”
The first pop-up takes place at Westfield Stratford on the first day of London Fashion Week – 13 September – and will run for three days. Manchester events are between 16 to 17 September, before Birmingham on 16 and 17 October.
Primark celebrates its 50th year on the UK high street this year. Since the retailer first opened the doors to its Derby store back in September 1974, Primark has expanded nationwide. Today, the retailer employs more than 30,000 people in the UK. In February, it announced it will invest £100mn in its UK stores this year.
The fashion retailer has also been increasing its click & collect offering, following successful trials in London branches.
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