Primark has teamed up with visual search and discovery platform Pinterest for a spring-inspired homeware range, that is directly shoppable through Pinterest via Click & Collect.
Following the news that Primark will expand its collection offering to all 186 UK stores, this new homeware collection will be available in stores throughout March and for collection if shopping on Pinterest’s platform.
It is inspired by Pinterest UK search data, and features products from spring floral crockery, to soft pink frill bedding. The three “hottest trends” that have informed the collections are – Cosy Cottage, Minamaluxe and Dainty Décor.
Consumers can also head to Pinterest and use Collages – an interactive tool to pull together their vision, using cutouts of products from the Primark range.
Sinead McDonagh, head of design at Primark, said: “Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget.
“That’s why at Primark Home, we’re committed to making trend-led interiors affordable and effortless. Whether you prefer a minimalist vibe or playful patterns, here’s how to bring the latest trends into your space without breaking the bank.”
The budget fashion retailer also opened its first homeware store in Northern Ireland’s capital city this month. The 8,700sq ft Primark Home store is a result of the high street brand’s growing homeware business, which has expanded rapidly since 2021.
“This is a truly proud moment for Primark as we open our first standalone Primark Home store,” said Fintan Costello, head of Primark Northern Ireland and Ireland.
“Our Home collection has always proven to be a real hit among our Belfast customers and we can’t wait to welcome them into our very first Primark Home store.”
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