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Primark sells online for the first time through Asos tie-up

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Primark clothes have gone on sale online for what is believed to be the first time, thanks to a tie up with fashion pureplay Asos.

Asos is now listing a limited range of clothes from Primark, known for its fast fashion at low prices, on its website, including a skater dress and a parka.

Primark told news agency Reuters that it was running a “very limited trial” of selling online through Asos that it said would give it “some insight” into etailing.

Primark, part of Associated British Foods and founded as Penneys in Ireland in 1969, currently has 257 stores including 161 in the UK and the rest in seven European countries. Until today it stood out as a retailer that had yet to trial ecommerce.

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