Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Express Gifts picks Coremetrics to optimise onsite conversions

Linked InTwitterFacebookeCard
Express Gifts, which has 1.6m customers and whose brands include Studio, Ace and Health & Home Shopping, has selected Coremetrics to analyse and evaluate data across its online marketing campaigns and web properties.

Following a competitive pitch to replace Google Analytics, Coremetrics Analytics will enable Express Gifts to drive acquisitions and boost profitability, as well as generate online cross- and up-sell opportunities. The company will measure the effectiveness of its online initiatives and use Coremetrics Explore's tailored ad hoc reports in order to accurately allocate marketing budget. Express Gifts will also use the company's customisable reporting tool, Coremetrics Explore.

"Having used a free analytics tool, we quickly realised that we needed more bespoke, detailed information about our customers and their online habits," says Craig Elwell, internet controller at Express Gifts. "Coremetrics is competitively priced and offers a market-leading combination of customer insights, ease of use and support facilities, allowing us to fine tune our website and drive conversions."

Richard Sheppard, VP and general manager at Coremetrics EMEA, added: "Express Gifts recognises the power of using real-time customer data to inform marketing initiatives. As a catalogue business, it is essential that Express Gifts stand out from high street brands as they increase their focus online. With our analytics package, Express Gifts will be able to produce targeted content and product offers to secure maximum return."
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter