Express Gifts, which has 1.6m customers and whose brands include Studio
and Health & Home Shopping
, has selected Coremetrics to analyse and evaluate data across its online marketing campaigns and web properties.
Following a competitive pitch to replace Google Analytics, Coremetrics Analytics will enable Express Gifts to drive acquisitions and boost profitability, as well as generate online cross- and up-sell opportunities. The company will measure the effectiveness of its online initiatives and use Coremetrics Explore's tailored ad hoc reports in order to accurately allocate marketing budget. Express Gifts will also use the company's customisable reporting tool, Coremetrics Explore.
"Having used a free analytics tool, we quickly realised that we needed more bespoke, detailed information about our customers and their online habits," says Craig Elwell, internet controller at Express Gifts. "Coremetrics is competitively priced and offers a market-leading combination of customer insights, ease of use and support facilities, allowing us to fine tune our website and drive conversions."
Richard Sheppard, VP and general manager at Coremetrics EMEA, added: "Express Gifts recognises the power of using real-time customer data to inform marketing initiatives. As a catalogue business, it is essential that Express Gifts stand out from high street brands as they increase their focus online. With our analytics package, Express Gifts will be able to produce targeted content and product offers to secure maximum return."