Fast fashion womenswear brand Quiz is testing the waters for an expansion into menswear through a dedicated Quizman.com website.
The multichannel retailer, ranked in the Top150 of IRUK Top500 research, is trialling a capsule collection on its own standalone ecommerce website.
The new collection promises to cater for the well-dressed man, with items including shirt, blazers, denim, trousers and occasion wear.
Dedicated social channels will support the launch, offering style inspiration and trend advice aimed at fashion savvy. The collection has been overseen by Harry Cloud, previously a buyer for menswear chain Slaters.
Sheraz Ramzan, chief commercial officer at Quiz said: “The Quiz brand is increasingly recognised as a leading omni-channel destination for the latest looks at fantastic value prices. As the brand grows in awareness, we are exploring extending our offer to fashion conscious men with the exciting launch of this capsule collection aimed at men who want a tailored look for any occasion, whether that’s an important work meeting, a day at the races, a party or a night out. We look forward to seeing the reaction to this exciting trial.”
Quiz was founded in Glasgow in 1993, and in recent years has grown into an international fast fashion occasionwear and dressy casualwear brand, built on an omnichannel model. Today it has more than 300 stores, concessions and franchises and sells online in 20 countries. In the UK it has 71 stores and 147 concessions, including in Debenhams and House of Fraser. In its latest update on sales figures, it said online sales grew by 158% to £30.6m in the year to March 31, while sales across all of its channels grew by 30% to £116.4m.