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RAJA Group launches private label brand to tap into growth in the B2B office supplies market

RAJA own brand B2B office supplies

RAJA Group, a leading European multi-channel distributor of supplies and equipment for businesses and G2K company, is expanding its product offer in the office supplies market with its private label brand RAJA


Thanks to the 2019 acquisition of JPG, Mondoffice and Kalamazoo, the French, Italian and Spanish distributors of office supplies and furniture, RAJA Group is now a major player on this market in Europe. To reinforce its position and support its growth, the Group is expanding the range under its own brand, RAJA, with the launch of 1,000 office supplies products.

More than 90% of these products are manufactured in Europe, in line with the Group’s quality and sustainable development strategy.  The products are competitively priced when compared to manufacturers’ brands, and thus offer the best value for money. 

This new range of RAJA branded office supplies is distributed in 10 European countries by Group companies JPG, Mondoffice and Kalamazoo, as well as the RAJA companies.

The RAJA brand has been in existence for a number of years in Packaging products and has become a household name when it comes to quality in the B2B distribution market. The range has grown over the years to include janitorial and sanitary supplies and industrial equipment. At present, the RAJA brand offers a full range of some 3,000 products across 4 categories:

  • Packaging supplies and equipment
  • Office supplies
  • Janitorial, sanitary, and personal protection products
  • Industrial equipment

In conjunction with the launch of the office supplies range, the products have been re-designed to provide a strong visual identity, with a clear, modern, and common design for all the ranges. The new packaging includes multi-lingual information for RAJA Group’s European customers.

“This launch is a major step forward for the growth of RAJA Group in Europe. We are rolling out a complete range of competitive products that meet all the needs of businesses and are in line with our quality and eco-responsible commitments” says Alain Josse, RAJA Group Deputy Managing Director for Products, Purchasing and Supply Chain.

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