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Rapha deploys 7bridges AI technology to enhance its supply chain


Cycling apparel brand Rapha is leveraging Artificial Intelligence (AI) technology, from 7bridges, to create more resilient supply chains.

Over the past two years, Rapha has faced an increase in demand which presented new challenges. Therefore the performance brand looked to partner with an experienced supply chain management platform provider, with the aim of optimising its supply chain and improve customer delivery experience.

“We’re really excited to get stuck into the 7bridges platform and realise its potential…We can reduce costs and improve the performance of our delivery to customers through the auditing and analytics function on the 7bridges supply chain management platform,” said Adam Caton, logistics lead at Rapha Racing.

Rapha will use 7bridges’ AI technology to help manage the various carriers and service providers with which it currently works, streamlining the invoicing process, ensuring that service levels are always met, and automating the dispute and recovery process for any erroneous charges.

“We’re always enthused to begin working with new, future-facing clients like Rapha Racing,” added Philip Ashton, co-founder and CEO at 7bridges.

“Rapha has the vision and drive to ensure that their customer experience matches the quality of their product and are forward-looking enough to want to stand out in the marketplace by wielding their supply chain as a competitive edge and a generator of insightful data that will enable smarter decisions and more performance improvements over time.”

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