The Nordic countries, comprising Denmark, Norway, Sweden, Finland and Iceland, boast a combined population of nearly 30mn, with high internet and mobile phone usage rates. This tech-savvy populace has propelled the region to the forefront of digital innovation and ecommerce adoption. The InternetRetailing Nordic Fashion 2025 report explores the Nordic online fashion market, looking at consumer spending and how brands deal with the specific problems and possibilities in the region.
Inside the report
The Top50 List – We examine those top-performing Nordic sellers that have created novel ways to target this often rewarding market. While examining the innovative strategies employed by brands to tap into this potentially lucrative market
Market context – The 2025 Nordic market is an exciting landscape of technological advancement and economic stability. But this report stresses it is not without its challenges
The Nordic consumer – ConsumerX research highlights how these shoppers areboth digitally and environmentally savvy. Nordic consumers are happy shopping online, and they prize seamlessness and efficiency
H&M’s digital evolution – A double-page feature looks at H&M’s ecommerce strategies and Nordic dominance
Sustainability – As the region fosters strong environmental values, supported by strict regulations, the report investigates Nordic consumers’ preference for sustainable products. It considers how this focus on eco-friendliness impacts the fashion industry, especially when choosing products and positioning brands
Company Profiles
Our analysis of the Nordic fashion sector is illustrated with company profiles showcasing the approaches being taken by six retailers:
Gudrun Sjődén
Marimekko
Haglöfs
Åhléns
Filippa K
Bestseller A/S
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