RetailX Top500 Brands D2C: Europe 2025

May 2025
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Report Summary

The RetailX Top500 Brands D2C: Europe 2025 report is your comprehensive guide to understanding the growing influence of direct-to-consumer (D2C) brands across Europe. As the D2C model continues to reshape the retail landscape, this report provides in-depth analysis of how top-performing brands are leveraging this trend to drive growth, build customer loyalty, and operate more profitably. Formerly known as the Brand Index, this report has been reimagined to reflect the rise of D2C as a key strategic focus for brands in today’s competitive market.

The RetailX Top500 Brands D2C: Europe 2025 explores how leading brands from across the globe are selling directly to consumers in 30 countries within the European Economic Area (EEA), plus the UK and Switzerland. With consumer behaviours shifting and expectations for personalised, direct engagement rising, this report offers an in-depth look at how D2C brands are thriving in the European market.

Brands are ranked based on their footprint and performance in four key value chains: customer engagement, product innovation, operational excellence, and financial strength. These value chains reveal how D2C brands are not just reaching customers, but building profitable and sustainable businesses by putting the customer experience at the centre of their operations.

The RetailX Top500 Brands D2C: Europe 2024 report is designed to help brands of all sizes understand how their strategies measure up against the top players in this space, offering valuable insights into what it takes to succeed in a market where customer expectations are higher than ever.

The RetailX Top500 Brands D2C: Europe 2025 is built on a wealth of data, case studies, and expert insights, making it an essential resource for any brand looking to deepen its understanding of the European D2C market.

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