Why retailers and retail brands need a data strategy to underpin an AI-powered future
Read our whitepaper written in collaboration with Snowflake in which we explore the reasons that retailers need to adopt an AI powered data strategy.
For years AI seemed like a technology that was just over the horizon, however OpenAI’s ChatGPT has now made this future a reality. While many in digitally driven sectors had long understood the possibilities here, this was nevertheless a moment that brought the imperative to develop AI business strategies into sharp focus. In this ebook we break down data strategy challenges and offer a roadmap to an AI-powered future in retail.
Our ebook gives insight into an AI-powered future, and the methodical approach needed to avoid getting caught in an AI bubble. We also explain the necessity of high quality, consistent data for AI applications. We discuss the retail media opportunities that can be utilised at point of purchase and browsing, through AI-driven insights essential for targeted, contextual marketing success.
Read about seamless data access, which is key to the success of an AI-powered retail future and we explore Snowflake’s Data Cloud which enables agile, comprehensive data utilisation and cloud collaboration.
Download our ebook, Data First today for a comprehensive guide for retailers to embrace data-driven strategies and navigate the complexities of an AI-powered future, with Snowflake’s Data Cloud offering a “plug and play” solution.