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Germany 2020: Ecommerce Country Report

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View the 2021 report

Download the Germany 2020 Ecommerce Country Report for an in-depth analysis of one of Europe’s largest B2C ecommerce markets, including studies into connectivity, digital readiness and device usage.

The German Ecommerce market is one of interest for a couple of reasons. One of which being that in the context of European ecommerce, it is a highly sophisticated market yet where there are still huge opportunities for growth. In the eye of the Covd-19 storm, this has become particularly apparent as German consumers have started buying from a wider variety of online retailers. 

Secondly, German customers have shown a preference for payment on receipt, rather than upfront which, as our report discovers, has generated a wealth of risks for the retailer. We also examine the competition from local SMEs as a result, the importance of marketplaces and the likely influx of online shoppers belonging to the older generation. 

This report is an essential read for retailers and brands entering the German market and will give you the analysis, research and expert advice needed to stay ahead in such a unique ecommerce landscape.

Download here

The full report includes:

  • Overview of the German B2C online retail market
  • Q&As: Martin Gross-Albenhausen, bevh, and Patrick Schwalger, Händlerbund
  • Partner perspective: Tealium
  • Digital market overview
  • Ecommerce overview: 2020 and beyond
  • Analysis of the German consumer
  • Coronavirus tracker
  • Case studies: German marketplaces and German consumers’ use of click and collect
  • More than 28 detailed graphs and charts including:
      • Gross domestic product of Germany
      • Age structure of Germany’s population
      • Population growth
      • Internet usage
      • Device usage for online
      • Social media usage
      • B2C ecommerce turnover
      • Ecommerce spending per e-shopper
      • Payment methods offered by businesses
      • Drivers of online purchases, 2019
      • Frequent online grocery shoppers
      • Ecommerce revenue by sector
      • Customers using online food delivery
      • Online purchases by device, 2019
      • Shipping methods offered by online retailers
      • Products purchased via m-commerce, 2019
      • Christmas spending, 2019
      • Online users engaging in popular activities, 2019
      • Attitudes towards online shopping, 2019
      • Online product and service purchases
      • Consumer poll results
      • Coronavirus tracker

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