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IREU Top500 Brand Engagement Dimension Report 2017 ~ 2018

Customers don’t want marketing messages, they expect retailers to initiate and then to sustain conversations. But how should retailers go about this? In the first of two Dimension Reports themed around Brand Engagement, based on unique and exclusive qualitative research conducted by RetailX, we look at how the most innovative retailers are performing across Europe as they reach out to customers.

Cutting through the noise across different channels, we learn, is key, as is respecting customers’ data. These are themes we will explore in even greater depth in a second Dimension Report in 2020.

In this Dimension Report you will find:

  • Learn from the best: case studies on John Lewis, Hobbycraft and Pets at Home
  • Why Brand Engagement is growing in importance – and why it will continue to do so
  • The Top100 European retailers in this Performance Dimension

Don’t forget, if you are viewing this as a Guest or Quick Access member you will

be able to download the full report as a PDF after registering as a full member.

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