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France 2020: Ecommerce Country Report

View the 2021 report

Download the France 2020 Ecommerce Country Report for a detailed analysis of one of Europe’s largest and most prominent B2C ecommerce markets.

France represents one of the most sophisticated ecommerce markets in the world.  It is  a  priority  for  ecommerce  and  multichannel  retailers,  and  for  brands expanding into and within Europe. As an outward looking, diverse country, which is not only central to the European Union, but is also skyrocketing in online sales – why wouldn’t you be interested in the best ways to sell in France? 

Read our report to find out more about French consumers’ expectations and behaviour towards internet usage, marketplaces, and payment preferences. In addition to this, we provide privileged insight into ecommerce activity, since the coronavirus outbreak, so retailers can clearly track how they might be affected. 

We also explore the country-specific challenges for retailers and brands that want to reach French consumers. Alongside this wealth of knowledge, our readers are provided with highly detailed graphs, illustrations and statistics to help navigate the complexities of the French marketplace. 

So…How will this distinct market evolve? Are French consumers more aware of security and data issues than consumers elsewhere in Europe? How has the Covid-19 epidemic affected French retailers and brands?

Download the France 2020 Ecommerce Country Report now to find out all this and more!

Download here

The full report includes:

  • Overview of the French B2C retail market
  • Q&A: Marc Lolivier, Fevad
  • Partner perspective: Asendia
  • Digital market: the key numbers
  • Ecommerce overview: a growing market
  • The French consumer: security and data
  • Coronavirus tracker: the numbers that show how the pandemic has affected the French market
  • Case studies: ecommerce marketplaces and fulfilment
  • More than 28 detailed graphs and charts including:
    • Device usage for online
    • Devices used for online purchases in France
    • Social media usage
    • Internet Inclusivity Index
    • Black Friday expenditure
    • E-shopper behaviour
    • Drivers of online purchases
    • Most popular parcel delivery providers
    • Ecommerce revenue forecast
    • B2C ecommerce turnover
    • Payment method preferences
    • Mobile payments
    • Most popular goods purchased online
    • Top 10 ecommerce marketplaces
    • Web traffic to the top 100 retailers in France
    • Online purchases by device
    • Delivery method preferences
    • Barriers to ecommerce
    • Coronavirus tracker graphs

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