The Sports Goods 2022: Ecommerce Sector Report

The Sports Goods 2022: Ecommerce Sector Report explores the burgeoning European sports sector from a strategic and commercial point of view.

Rising from the ashes of the pandemic, this is a sector that has come back with a vengeance and forecast to hit €13.18bn in 2022.

In this report, we look closely at how the pandemic, sustainability and digital health have combined to shift shopper habits. Zooming in on the consumer, we also take into account age distribution of European shoppers who are active and inactive in sports in 2021 – as well as revenue per user in the outdoor and sports market.

As always, our research covers the key players in the sector, with a specific focus on the largest 10 European sports goods retailers. Of course, we couldn’t discuss the sports market without mentioning Adidas, the largest sportswear manufacturer in Europe. Inside the full report, we see how they’ve been performing recently – factoring in how the various lockdowns in China have impacted the merchant’s supply chain.

To round off, the report considers the future direction of the European sports sector, with growth drivers such as the metaverse, digital health apps and sporting mega events all expected to play a major role.

Report highlights:

  • Findings illustrated by 42 exclusive RetailX figures and graphs.
  • 9 detailed company spotlights with digital leaders: Adidas, Decathlon, Intersport, Kibuba, Nike, Outnorth, Sportsmaster, Sports Direct & Stadium.
  • Unparalleled insight into the European sports market based on in-depth company performance research.

Infographic Summary

Download the complete report for access to:

  • Key consumer habits and shifts in behaviour in the European sports market.
  • An understanding of how leading brands are performing from a revenue and traffic perspective.
  • Deep dive analysis into the types of sports apparel and equipment being purchased.

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