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InternetRetailing Brand Index 2017

In the 2017 InternetRetailing Brand Index we’re looking at brands – companies used to supplying wholesale to retailers that now sell direct to customers. Specifically, we’re looking in detail for the first time at how they approach these two complex, different tasks.

We’ve focused on measuring the performance of the most successful brands in order to analyse what they do. We’ve done this across six Performance Dimensions in order to establish what works in areas from Strategy & Innovation to Operations & Logistics.

We set the context in our Strategic Overview, which takes a wider view of the work that brands are doing in this area. We set out our pan-European findings by listing the biggest and best brands and illustrating their geographical spread in heatmaps.

To see our in-depth analysis and find out what leading retailers do in Strategy & Innovation, The Customer, Merchandising, Brand Engagement, Operations & Logistics and Mobile & Cross-channel, turn to page 16. We also investigate two brands – Lego8 and Barbour– through case studies.

Our Knowledge Partners have been generous in contributing their expertise and insights. We’d like to thank website assessment company BuiltWith, customer experience management specialists Clarabridge, app developer Poq  , email experts Return Path , web

traffic monitoring company Similar Web and NCC Group, which, among other services, offers website monitoring and consultancy services to retailers.

As always, we welcome your thoughts on new areas of research as we add to our primary data and analysis on retail and brand commerce in the UK and across Europe. Please email: and

Jonathan Wright and Chloe Rigby, Editors

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