Retailers have to run just to stand still, as the second edition of our annual report ranking the performance of the 500 biggest players shows. Seismic shifts in consumer behaviour, including the increased predominance of mobile and the popularity of enhanced delivery and collection options, are placing new demands on the industry. InternetRetailing’s in-house research team compares retailers across metrics such as supply chain management and delivery, customer service, marketing and cross-channel capabilities to determine who is leading in this new environment.
In this report you will find:
â— Why the likes of Apple, Boots and Ikea are leading the field for European retail
â— Analysis on how retailers can learn from online marketplaces such as Amazon and eBay
â— How Matalan and El Corte Inglés are succeeding in social media strategy
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