Borders are becoming less and less of an obstacle to retail, affording new opportunities to those companies who can extend their reach beyond their home countries. To take advantage of the new landscape, reatilers need to provide increasingly personalised and localised offerings, all while facing down the challenges posed by Amazon and other established international brands.
In this report you will find:
- What the likes of Amazon, Asos, Lidl, Tesco and John Lewis are getting right in their brand development strategies
- How Schuh is using social channels including Snapchat, Facebook and Instagram to connect with its customers
- How Nike and Ikea are using different languages to create a local appeal