It’s never been easier to click away to a rival site, as this report on The Customer explains. Interactions are now very much on customers’ own terms, with retailers required to offer personalised and consistent services across a range of channels. But in this challenging landscape are opportunities for those retailers that can use new technologies such as AI and channels such as social media to differentiate themselves from the competition.
In this report you will find:
â— How The Co-op has upped its social media game as customer complaints shift from call centres to Facebook and Twitter
â— How the likes of John Lewis and Amazon are making use of AI techniques in marketing
â— Case studies into customer communication from major brands such as Apple, Zara and The Body Shop
Don’t forget, if you are viewing this as a Guest or Quick Access member you will be able to download the full report as a PDF after registering as a full member.
