As customer expectations of retail experiences grow rapidly, this IRUK Customer Report examines exactly what they are looking for and how retailers are delivering it. The research includes an in-depth analysis of how retailers including household names such as Marks & Spencer and Currys PC World are performing, as well as a collection of best practices gleaned from the best performers.
In this report you will find:
â— How retailers can use predictive analytics to target customers with social media campaigns and re-engagement emails
â— How companies such as Ikea and John Lewis are taking advantage of new technologies such as augmented and virtual reality
â— How companies such as Clarks are catering to a generation of mobile-first millennials
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