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Bridging the imagination gap : how augmented reality can boot sales

Online sales are increasing, making room for new technologies such as Artificial Intelligence (AI), which is expected to transform customer service capabilities. Along with the Internet of Things (IOT) which is creating new efficiencies to the supply chain.

However the key question for retailers still stays the same; How do I get customers to buy more? High quality images, detailed product descriptions and reviews are improvements retailers are making, to overcome the ‘imagination gap’ and open the path to a sale. Yet there are still limits to what customers can learn from these materials.

Nevertheless there is a solution already taking place; augmented reality (AR), meaning you can use virtual graphics over a physical environment to encourage consumers to buy and least likely to return products.

In this report we discuss:

  • How augmented reality can be adopted to encourage customers to buy more
  • The retailers who are adopting AR and their reasons behind this
  • The rapid advancing capabilities of AR and what’s in store for the future
  • Featuring a case study from a top retailer: Currys PC World, showcasing how they have implemented augmented reality onto their online product pages
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