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ICLP Whitepaper: Loyalty – A new kind of reward

In this whitepaper we will be answering the above questions using our research from surveys, case studies and careful analysis, covering the following key areas.

  • How loyalty is alive and kicking
  • Why the choice of card/app/digital has to be tailored – don’t simply assume that digital is best
  • The way events and experiences are key to unlocking the true value of loyalty schemes
  • Why simple benefits – such as free tea or coffee – can be a huge tempter for customers
  • Considering the role of gamification as an alternative to traditional discount
  • The way you can create and breed loyalty without a traditional programme
  • How creating tiers within your loyalty scheme helps you reward your most valuable customers
When you download this, we may share your data with ICLP in line with our Privacy Policy, and through carefully-evaluated legitimate interest.

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