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Moving from new customer to brand loyalist: How to leverage customer data to drive loyalty

In our increasingly online world, customer expectations are higher than ever before – and consequently, brand loyalty is of utmost importance. To stay ahead of competitors, retailers must engage effectively with their customers and ensure they’re providing the best experience on the market. This is especially critical in today’s hypercompetitive climate, where the risk of losing customers to a sub-par experience is a very real threat. 

But how can a business achieve such loyalty? The key is data. It can be leveraged to ensure customers are receiving a seamless, highly personal and enjoyable experience when shopping online with your brand. 

This white paper produced in partnership with Movable Ink provides an in-depth exploration into the benefits of collecting customer data to retain customers and convert first-time customers into brand loyalists. Retailers will come away with a deeper understanding of data-strategy and how to stay on top of it without feeling overwhelmed. 

Download here

Inside the full white paper you will find:

  • Why retailers must embrace the opportunity of data to develop great customer experiences 
  • Dealing with the data biome 
  • Content as an asset, not an overhead 
  • The future: customer-centred messaging at scale 
  • Survey results 
  • Interview with Pandora
  • And more!

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