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The Cloud and Cross-Channel Retail: How and why the cloud will irrevocably change the way retailers do business

Learn how companies need to prepare for a new retail environment, that of cross-channel retail, where customers interact with companies across different touchpoints. The cloud offers flexibility and scalability to help retailers succeed in this new world and offers potential cost savings. Using the cloud helps free up senior IT staff to work more strategically and having extra capacity to deal with peaks and troughs, something the cloud can provide, is key in retail.

Contents include:

  •  Cloud and Cross-Channel Retail
  •  What exactly is the cloud?
  •  First steps
  •  Choosing a cloud provider 5
  •  Cultural considerations
  •  The cost factor
  •  The cross-channel factor
  •  Computer says yes…
  •  IT as the new strategic enabler
  • Other benefits
  •  Conclusion
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