Returns are a constant headache for retailers. As retailers increase choice and convenience for customers in the battle to sell as many goods as possible and stop the customer going elsewhere returns are inevitable – but at what price?
Retailers are finally taking note of the consumer backlash against returns and increasingly realise that their customers will go elsewhere if they don’t improve their offerings around returns.They have realised that the inbound experience has to match the outbound.
In this whitepaper, we look at the current state of options that are already available to customers, their increasing appetite for both certainty and reliability and, in our retailer survey, canvas opinion on the impact of returns on business.
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