Close this search box.

UGC: The Art of Social Marketing

For retailers, UGC is rapidly becoming a key component of their marketing campaigns as it offers a number of advantages over traditional marketing. In this whitepaper, produced in partnership with Oracle + Bronto, we explore the impact UGC has on retail marketing.

Included in this whitepaper:

  • What is UGC?
  • How to collect UGC
  • How to curate UGC
  • How to implement it into your marketing strategy
  • Some examples of great UGC campaigns, including Calvin Klein, Aerie, BMW and Starbucks
When you download this, we may share your data with Oracle+Bronto in line with our Privacy Policy, and through carefully-evaluated legitimate interest.

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on