Enabling the multi-verse of commerce: Future-proofing your platform strategy
In a tough retail market it is essential that retailers and brands explore all areas of growth. Whether it is channel, brand, product or business expansion retailers and brands need to examine all avenues to drive further sales and market share within their business.
But it requires stability at its heart and a platform that will enable frictionless, easy growth – whatever the growth goals are. As something that is so crucial to the business the decision to re-platform can be a daunting one.
How do you know if your business has the stable platform at its heart that you need, or whether your growth paths and ambitions are already stressing the business and potentially damaging it?
If your growth ambitions are more long term, how do you know if your existing platform will cope?
And if you do need to re-platform what factors do you need to consider to ensure you can manage the re-platforming process without disrupting your business?
In this white paper, produced in association with Adobe Commerce, we ask these crucial questions – looking at the multi-options of growth that brands and retailers will likely have in their current or future plans and the essential role of the platform in supporting those ambitions.
Inside our whitepaper these are backed up with retail examples that illustrate the point throughout, as well as in-depth feature interviews with Topps Tiles and LeMieux, both of whom have re-platformed to enable their growth plans and future-proof their businesses