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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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From the Editor-In-Chief - Feb 2018

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HELLO AND WELCOME to the InternetRetailing UK Top500 2018 report. This fourth annual edition of our research assesses leading UK ecommerce and multichannel retailers from a unique performance-based perspective.

It stands apart because it goes beyond a ranking based simply on retailers’ revenues, store networks or web traffic to focus instead on their work across our six Performance Dimensions – Strategy & Innovation, The Customer, Merchandising, Brand Engagement, Operations & Logistics, and Mobile & Cross-channel. By doing so, we aim to analyse not only which retailers are excelling in the highly competitive retail environment of 2018 but also how they are doing so, by asking what are the approaches that work.

We look at emerging technologies, watching to see where and how they are adopted. We also look at those approaches that retailers are now starting to leave behind as their businesses mature and change. Our aim is to understand what it is that leading retailers do that works for their businesses, and how others can learn from this in order to boost their own businesses for the future.  We believe that our research offers practical and useful insights into the best practice of what we term ‘RetailCraft’. This report is a tool for retailers who are eager to learn from the best. We are sure you will find it useful.
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