Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Research > Research Articles

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Conclusion - March 2015

Linked InTwitterFacebookeCard

WE’RE ENTERING AN era when it will seem increasingly nonsensical to talk about cross-channel retail. Look even two decades down the road and there will be a generation of digital natives who take mobile shopping for granted because they’ve always been able to do it, even if they can just about remember an era when you couldn’t pay via mobile.



The fact they’ll be occupying the same world as consumers who can still remember using pounds, shillings and pence is a measure of how far we’ve come. But as we’ve seen in this report, that doesn’t mean we’ve already arrived at an era where omnichannel retail is the norm. Far from it.



Instead, our research offers up a picture of an industry undergoing profound change. Although larger retailers that have been able to put money and time into developing cross-channel strategies and mobile offerings have made great progress, other companies have done less well.



So looking ahead, will first-mover advantage prove crucial in determining which retailers are leaders in the omnichannel world that lies just around the corner? Perhaps, but here’s one final thought. Just as with the fixed web before, technologies associated with mobile and cross-channel retail are coming down in price. This enables smaller retailers to buy technology once available only on a bespoke basis off the shelf. Big retailers may have made the running in the Mobile and Cross-channel Dimension, but that’s no guarantee these companies will continue to be leaders.



Click here for a free subscription to Top500 publications, including the current issue in pdf and future reports in print, or use the links on the side to navigate through this issue.

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter