Distribution of the IREU Top500
The countries in which the IREU Top500 retailers operate
The number of IREU 500 retailers for whom a country is their largest market in the EEA
Which member states are most important to a retailer’s Footprint? At one end of the extreme we see the UK, France, or Germany being the most important market for the majority of Top500 retailers. At the other, 10 countries aren’t the most important market for even one Top500 retailer.
Top500 retailers operating within a country
The IREU is based upon the ‘Footprint’ of retailers. This heatmap shows the countries of operation of our Top500. A large retailer might operate in only one territory, while another might operate across many countries. Our graphic shows that some 250 of the IREU Top500 are active in the UK, while France, Germany and the Netherlands have the next-highest representation of the Top500. This graphic reflects both how a market is conducive to the activities of the Top500, and also how familiar a consumer in a given country is likely to be with our list of top r