DURING 2017 WE’LL continue to develop research into the way that the UK’s leading retailers do business online and across different channels.
We’ll add new metrics as we expand our focus to measure the time that visitors spend on websites, and customers’ levels of interaction.
We’ll also be expanding our stable of trackers that, like the Product & Merchandising Tracker in partnership with Brand View, monitor performance throughout the year.
These trackers will also focus on a variety of areas that include website engineering and performance, brand sentiment, search visibility, social media interaction and peak trading periods. We’re doing this in order to give retailers ongoing insights into areas of performance that are critical both for them and for others. For all, we’ll be releasing regular updates of information and insights that will help to highlight developing trends.
We’ll continue to correlate the results with other data sources in areas including traffic, response times and service, in order to calibrate our view of retailers’ performance over time – and their use of RetailCraft.
We’ll also be covering new regions of the world. That will start with new editions of the Top500 Footprint series, which rank ecommerce and multichannel retailers by metrics including turnover, revenues from ecommerce and size of store network. We’ll then add in performance metrics in order to develop in-depth Top500 listings for key markets around the globe.
At the same time, we’ll closely follow trends in technology and customer behaviour in order to identify and evaluate key metrics of innovation for 2018.
We’re always interested to hear your questions, suggestions or ideas for the kind of data that would help in your business, and which we can use in order to make our indices as relevant as possible to RetailCraft and the practice of the best. Please email us at research@internetretailing.net
