Ecommerce offers growing and specialist retailers the chance to expand, but that means helping customers to pay in ways that suit them, says Marc Birkner, Managing Director, Small and Medium Businesses, Ingenico Group
Every merchant has one common goal: to grow your business. Whether you’re a global brand, a niche SMB or an entrepreneur, ecommerce has opened up the world. At Ingenico, international ecommerce is in our blood. We enable you to grow your business, whether it’s by optimising conversion, reducing administration or optimising cash flow. Your gateway to all of this is technology: enabling you to get the highest acceptance, outsmart fraudsters and utilise new sales channels.
Each market in the world has different preferences in terms of product, delivery and payment. But they have one thing in common: success depends on customer experience. This needs a commitment to creating the most customer-friendly payment experiences in the world. We secure the best conversion in the market and help you optimise payment-related costs, meaning happier customers and a healthier bottom line.
Payments are the moment of truth for every transaction. Like entrepreneurs, no single customer is the same, especially when you sell to international markets. To understand what the consumer wants, you need to understand trends, cultures and technological infrastructure in-store and online. Here’s what will impact your business in the near future:
Big brands were quick to jump on mCommerce, but we’re helping growing businesses increasingly make the breakthrough in mobile, providing convenience and security. Global mCommerce is bigger than desktop conversion (+50%) in Asia and approximately 30% higher than desktop in Europe. Reaching these customers requires responsive mobile designs, in-app payments and frictionless repeat purchases.
Millennials are digital natives and 42% of them prefer mobile. Upcoming generations will increasingly be mobile-first and expect technology to fit into their life and simplify it. These advancements are making instant gratification the norm rather than the exception.
This has led to the rising popularity of chatbots for advertising, customer support, product advice and buying, on apps. In a worldwide first, Ingenico has launched a payment solution to convert shoppers within the chatbot environment, which prevents the huge abandonment seen when shoppers are taken to an external web browser.
Exceptional eCommerce growth has led to demands on online retail. Consumers want the widest assortment at the best price, hence the incredible growth behind online marketplaces such as Amazon and Deliveroo. A strong marketplace payment setup requires compliant and simple buyer/seller management, such as commissions and pay-out times, not just for the marketplace, but for all merchants and their customers.
Meanwhile, subscription payments have shaped the behaviour of consumers and powered the growth of brands such as Birchbox and Abel & Cole. Managing recurring payments via tokens can make it easier for consumers to set up subscriptions, and easier for merchants to manage.
As technology evolves, payments enable business growth in more creative ways. Think beyond expanding into new geographies or optimising your business: payment technologies can unlock new growth potential by tapping into new sales channels and revenue models that can catapult any business to the global stage.
We provide merchants with a comprehensive and innovative range of services and solutions that eliminate payment complexity and make purchasing quick, seamless and secure for consumers, whatever the sales channel or payment method. Our ambition is to facilitate merchants’ transition to multi-channel sales through our comprehensive range of smart terminals, payment services and mobile solutions, covering in-store, online and mobile channels on a global scale. Our innovative and reliable solutions let merchants secure the sale as soon as the consumer has made their purchase decision, and enhance consumer experience. Our customers benefit from the depth and breadth of our large in-store and online acceptance network.