When retailers help their customers find just the item they need, they’re more likely to see them return to buy again. Chloe Rigby reports on how start-up Spoon Guru helps supermarket shoppers identify the foods that fit sometimes exacting dietary requirements.
Explaining to the customer just how products are relevant to them and will meet their needs helps them to buy with confidence. That’s key to merchandising in a digital world. Chloe Rigby collects 12 practical approaches that Top500 retailers are taking in this area.
Mark Steel, digital director of Sainsbury’s Argos, tells Chloe Rigby how the retailer is using a full range of merchandising tools, from quality images, product videos and reviews to augmented reality, to explain its products to shoppers.
While mobile has become the preferred ordering device for many shoppers, real-world stores still dominate the market across Europe. Penelope Ody looks at why cross-channel integration is now a priority.