Birkenstock has celebrated its “highest quarterly revenue in history” as it reports revenue of €565mn, an increase of 19%.
Famed for its orthopaedic footbed, the footwear retailer saw double-digit revenue growth across all segments. In the Americas there was revenue growth of 15%, 19% in Europe and 41% in APMA. D2C revenue increased by 14% and B2B revenue was up 23%.
Oliver Reichert, CEO of Birkenstock Group, said: “Our results for the third quarter of 2024 once again demonstrate the strength of our business model and our ability to achieve the growth and profitability goals.
“We achieved the highest quarterly revenue in our history, driven by unbreakable and growing demand across all segments, channels and categories. As a Superbrand we are gaining the attention of our key retail partners and their consumers, who are becoming increasingly selective and more intentional in their spending. They are also looking for more physical touch-points with the products.
“Our Q3 results demonstrate our ability to meet consumer demand and align with shopping patterns while maintaining our disciplined engineered distribution approach, which remains our guiding principle.”
Birkenstock connects with shoppers through social media, stores, online and a blog on its website that features ‘Birkenstories’ of customers from around the world, alongside stories of how its products are made, its heritage and its staff – a company profile in the RetailX UK Growth 1000 report highlighted.
The brand has 1.3mn followers on Instagram and 1.7mn on Facebook, for offers, images and the latest styles. It links to these social media sites, as well as to Pinterest, Twitter and YouTube, from the home page of its UK website.
Birkenstock is one of Germany’s best-known brands, reaching customers around the world through its transactional website, though social media and through 36 of its own-brand stores – two of which are in London, with an outlet shop in Ellesmere Port. Its products are sold around the world through third-party retailers and websites and it employs more than 6,200 people. The brand floated on the New York Stock Exchange in October 2023.
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