Retailers are now able to give shoppers the option to offset the carbon footprint of their purchases as part of the check-out process.
Payment company Adyen has extended its Impact suite of products to include Planet (Planet Suite, surely?) to include the option at no extra charge to merchants and will use it to directly supports climate action projects, such as reforestation and renewable energy. Planet is easy to integrate for merchants and causes no additional friction in the payment process, as the option to balance out the carbon footprint occurs after checkout, says the company.
In order to ensure the data quality of emissions per purchase calculated, Adyen partnered with South Pole to build its own greenhouse gas emissions calculator. For the selection of climate action projects, the South Pole partnership will continue to play an important role – providing over a decade’s worth of experience in delivering positive environmental impact.
One of the first merchants to activate Planet is Kazidomi, an online supermarket chain with a health-based mission.
“We choose to partner with businesses that maintain a forward-thinking approach to sustainability, as we are a frontrunner in sustainable consumerism. Innovating over shared beliefs, like we did when integrating Planet, is illustrative of how we like to work,” says Olivier Vangest, Head of Technology of Kazidomi. “We are excited to have added Planet to the frictionless payment experience we were already offering our shoppers via Adyen’s single platform.”
“Taking responsibility for our environmental footprint is part of our license to operate in today’s society. To go further than that we built Planet, a feature that leverages our technology to help our merchants support environmental sustainability projects,” adds Ingo Uytdehaage, CFO of Adyen. “By joining forces with our merchants, we can generate positive environmental impact at scale.”