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Retailers prepare for a multichannel future

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In today’s InternetRetailing newsletter, we report on how retailers are preparing for the future. Whether it’s Waitrose , launching a new multichannel store format that aims to cater for the needs of future shoppers, or Sainsbury’s , testing an app that brings online and the store together, or InPost, opening its 1,000th locker bank ahead of the Christmas rush, all are looking for ways to make sure they give customers the best experience in order to compete effectively. In fast-changing multichannel and online retailing, that always means keeping one eye on how shoppers will want to operate in the months and years to come – and delivering on that aspiration before competitors.

Today we also report on how retailers are planning to make Black Friday and Cyber Monday 2014 dates to remember.

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