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RetailX Coronavirus Consumer Confidence Tracker – 25th March

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Enormous shifts in consumers’ retail behaviour are evident in this the second issue of the RetailX Coronavirus Consumer Tracker conducted 25th March. Since the first survey two weeks ago (11th March), government requirements have changed radically and we see that reflected with a majority of respondents now saying they are no longer going to work. This week the tracker reveals that 24% of shoppers have changed how they shop (mostly going online instead of offline) and that they will retain this behaviour even after the crisis has abated.

Survey Details

n =  1000
demographics UK residents of all age groups*
run date 25/03/2020
instance 2
covid-19 coverage

See below the results of each question and, at the bottom, demographic details and contact details if you have further questions for the team. Note that all charts relating to the tracker are licensed by RetailX under the Attribution-NoDerivatives 4.0 International license and are therefore free to re-use in other publications with accreditation.


All respondents were based in the UK at the time of the survey.

*Age groups: 18 – 24 (12.9%), 25 – 34 (27.3%), 35 – 44 (27.0%), 45 – 54 (17.1%), > 54 (15.7%).

Genders: female (49.9%), male (50.1%).

Contact us

If you have data to contribute, please contact our head of research, Martin Shaw. If you’d like to add questions or collaborate, mail our CEO, Ian Jindal, and finally if you’d like to partner commercially so that we can extend the scope/frequency of surveys and share solutions, contact our commercial director Andy James.

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