Download the Germany 2020 Ecommerce Country Report for an in-depth analysis of one of Europe’s largest B2C ecommerce markets, including studies into connectivity, digital readiness and device usage.
The German Ecommerce market is one of interest for a couple of reasons. One of which being that in the context of European ecommerce, it is a highly sophisticated market yet where there are still huge opportunities for growth. In the eye of the Covd-19 storm, this has become particularly apparent as German consumers have started buying from a wider variety of online retailers.
Secondly, German customers have shown a preference for payment on receipt, rather than upfront which, as our report discovers, has generated a wealth of risks for the retailer. We also examine the competition from local SMEs as a result, the importance of marketplaces and the likely influx of online shoppers belonging to the older generation.
This report is an essential read for retailers and brands entering the German market and will give you the analysis, research and expert advice needed to stay ahead in such a unique ecommerce landscape.
The full report includes: