Download our first ever Media 2021: Sector Analyst Report for an all encompassing exploration of the physical, digital and streamed media market. Inside, retailers and brands gain privileged insight into the current performance of books, games, music and video & TV content.
Overall, this market is 82% digital and worth $236bn globally, with growth being driven largely by technology. Streaming services, in particular, are now easier than ever to access, thanks to increasingly commoditised fixed and wireless superfast broadband.
However, not all areas of the media sector are dominated by digital sales. For example, only 18% of book sales – from new and used, to hardbacks and audiobooks – were digital. Nonetheless, with online digital book rental services starting to emerge, it is likely that the book business will catch up when it comes to digitisation.
This report will also discuss physical gaming on consoles and PCs; streaming music; downloadable VOD content; and everything in between.
For a complete picture of this dynamic sector, we also look at 10 media-selling brands from around the world and assess their growth pre- and post-pandemic. Key players featured are: Apple, Amazon, Disney, eBay, GameStop, Microsoft, Netflix, Nintendo, Spotify and iQIYI.
For further insight into the wider media sector, from a strategic and commercial context perspective, get your copy of the full report today.
Inside the full report:
- Sector timeline, including:
- Macroeconomic events
- iPod changes the world
- Physical goes digital
- Market context, including:
- Routes to market
- Physical sales
- Digital downloads
- Streaming
- By category
- Regional variants, including:
- Key players
- The second-hand market
- Growth vectors, including:
- Covid-19
- New devices
- AR & VR
- And plenty more!
