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Rich media optimised for tablets on updated Adobe Scene7 platform

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The latest update to the Adobe Scene7 platform allows online retailers to deliver rich media experiences, optimised for any channel or device, including tablets such as the iPad.

Mobile-optimised eCatalogues, and deeper integration with the Adobe Creative Suite mean mobile devices can now benefit from rich-media features such as pinch to zoom, swipe to turn pages, double tap to zoom and streaming e-video.

Max Childs, senior marketing manager EMEA, Scene7 at Adobe Systems, says ecommerce customers on the SaaS platform are increasingly interested in developing interactive catalogues optimized for iPad, iPhones, and other popular tablets and smartphones. “Many companies want to be able to scale existing rich, immersive experiences to more screens,” said Childs. “Scene7 now enables them to use and enhance existing eCatalogue assets from the desktop and seamlessly deliver them to mobile and tablet devices. We are working hard to help online retailers extend into new sales channels as quickly and cost-effectively as possible. ”

Childs says another feature on the updated platform that will appeal to Scene7 clients, are dynamic banners which enable relevant, personalised products and offers to be shown to returning customers. “Thanks to closer integration with Adobe Test&Target, multivariate testing, it’s much easier to test and discover which kinds of promotions achieve the highest conversion lift,” said Childs.

Adobe Scene7 clients in the UK include Boots, Harrods, Shop Direct, Debenhams and Marks & Spencer.

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