RichRelevance has bought online merchandising platform provider Avail for an undisclosed sum, in a deal announced this week.
RichRelevance, the San Francisco-based provider of dynamic personalisation, says the move to buy Swedish Avail gives it a global presence and makes it the market leader in personalisation for retail.
“The combination of RichRelevance and Avail brings tremendous value to our clients in the EU and around the world,” said David Selinger, chief executive of RichRelevance (pictured). “Global retail is undergoing a sea change and there has never been a more exciting or interesting time to be in the retail sector. Tremendous shifts in consumer behavior have put pressure on retailers to adopt new high-impact strategies driven by technology, data and measurement. This acquisition rounds out our ability to support the complete topography of our retail partners’ needs in the EU and across the globe.”
Avail’s chief executive Pontus Kristiansson, who will continue to lead Avail, said the two companies share a vision. “Personalisation is the path forward, and our clients look to us to lead the way to the most effective strategies for their diverse customers. Now by joining up with RichRelevance, we can continue to evolve this absolutely essential space more efficiently and effectively.”
Avail has more than 80 retail clients, including UK retailer Argos, alongside international names including La Redoute and Halens. Its acquisition means RichRelevance now has customers in 29 countries.