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Ringing the changes in the way shoppers buy

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Today’s InternetRetailing newsletter is ringing the changes in how shoppers buy. We hear from Demandware on a new study that suggests that tablets are falling from favour with shoppers who are moving overwhelmingly towards the convenience offered by smartphones. At the same time, Moss Bros reports that its ecommerce sales are up by 36%, with a significant proportion of its online sales now from mobile.

The other trend that we’re spotting today is a further move towards relevant shopping, with the launch of a new personalised fashion platform, Hot Drops. We also cover SimilarWeb research that maps where and in what categories PPC is most important.

We preview the International and Cross Border conference at IRX 2016, while guest comment author Liz Smith of Adestra analyses how retailers perform in email marketing, compared to other sectors.

IRX 2016

IRX 2016 will take place on April 27 and 28 2016 at IRX 2016, at Birmingham’s NEC. Find out more here. Register to visit the show for free here.

Our research

The latest InternetRetailing research, the IRUK Top500 2016, is now available to download. Visit the IRUK Top500 section of the website to find out more.

Our webinars

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

Event presentations and interviews

Catch up with presentations and other interviews from IRC 2015 on the event website now.

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