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ROAMING REPORT Tesco outlines its m-web and apps strategies

Mobile

Staff Writer

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Angela Maurer and Laura Duffy from Tesco talk to M-Retailing’s Editor Paul Skeldon about how Tesco grocery and Tesco Direct have opted for an app and m-web and how the company is planning to roll out all its ‘departments’ on mobile

Marketing Mobile Payment Strategy and Innovation Themes

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