Independent music retailer Rough Trade has expanded its music subscription service, Rough Trade Club, to broaden its appeal in-store, online and for events.
The music subscription service, which was formally available to customers for £30 a month for LPs or £15 a month for CDs, has had a makeover. A whole new selection of offers split into three tiers have been introduced alongside a design overhaul.
Tier 1 (basic tier), Tier 2.1 and Tier 2.2 – all available at different price points to make the Club more accessible and appealing.
Rough Trade Club Tier 1 is a new addition at almost a quarter of the price – £8 per month, £24 for three months, £40 for six months (one month free) or £80 for 12 months (two months free).
Designed for loyal customers who regularly come to the shop, to events and buy online, Tier 1 subscribers will get free shipping on all orders all received in our iconic packaging, 10% off food and drinks at the bar, exclusive access to events, early access to online sales and 10% off Rough Trade Vintage in-store.
Tier 2 Rough Trade Club + New Music customers will have access to all Tier 1 features plus the Album of the Month in the format of their choice, with LPs costing £30 and CDs £15.
Meanwhile, Tier 2.2 Rough Trade Club + Essential has all the Tier 1 features, plus a Rough Trade Essential album title pressed on exclusive colour vinyl, for £38 per month.
Additionally, the subscription service design overhaul includes a brand-new logo and branding that calls back to Rough Trade’s original logo from its first store on Kensington Park Road.
Previously, Club members have had access to an array of exclusive Album of the Month pressings, such as Mercury Prize winners Ezra Collective, Mitski and Overmono as well as access to popular events like Bakar, Teenage Fanclub and Baby Queen.
All Rough Trade Club memberships are available to purchase as gifts, as three, six or 12-month subscriptions at the same price.
Emily Waller, UK head of brand and content at Rough Trade, said: “We are incredibly excited to launch a new and improved version of our beloved Rough Trade Club.
“The new version offers our customers a more accessible, better value and comprehensive subscription that provides benefits both online and in-store.
“The subscription service is a great opportunity for music fans everywhere to get their hands on the very best releases hitting the shelves, including limited edition vinyl pressings handpicked by our staff, and with exclusive access to sales and sought-after events.
“Records should be celebrated all year round and we’ve had really positive feedback from previous Club members on how our curation has introduced them to new music they love and how the perks have enabled them to feel part of the Rough Trade customer community.”
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