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Case Study: Cotton On

From spare car parts to fast fashion and kitchenware, Australian retailers across different sectors are working hard to provide solutions tailored to their customers

Image Credit: Cotton On
Image Credit: Cotton On

Cotton On

Fast fashion relies a great deal on immediacy to generate a sense of drama. This needs
to extend into delivery options, so that customers won’t have to wait too long to receive items that may not seem so exciting if they turn up two days after the party that initially inspired their purchase.


As a growing and comparatively young company formed in 1991, Cotton On understands this need for speed and it has a number of innovative offerings, including free returns online and in-store, and free deliveries on purchases. Not only do customers no longer have to wait for their goods, they can also use the AfterPay service to pay for them over four payments spread a fortnight apart. cottonon.com/AU/

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RetailX Australia Top250 2018

RetailX Australia Top250 2018


From the editor-in-chief


Partner’s perspective


Strategic overview

Strategic overview


Strategy & Innovation


The Customer


Operations & Logistics


Merchandising


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Mobile & Cross-channel


Case study: Coles

Case study: Coles



Case Study: Cotton On

Case Study: Cotton On



Case Study: Target

Case Study: Target



Conclusion

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