The RetailX Brand Index 2022 is now available to download.
The report, published in association with Tealium, names the largest direct-selling retail brands that sell in 32 markets – the European single market plus the UK and Switzerland – and analyses their performance through research, graphics and practical case studies.
RetailX editor-in-chief Ian Jindal says: “This report comes as retail has moved on from the restrictions of Covid-19 lockdowns – but is facing new challenges as a result of the Russian invasion of Ukraine. Both are having knock-on effects for the cost of living as prices including those of energy climb. This is likely to deter shoppers from buying.
“When they do buy, they will choose carefully – and brands will need to work hard to ensure that their customers continue to buy from them. That means offering the kind of seamless service across channels that meets expectations – while many customers will continue to prioritise sustainability in the products that they buy and in the way they are packaged and delivered.
This report names the largest 500 brands that sell to customers in the 32 markets of the EU, EEA plus the UK and Switzerland, before ranking them in an index that is based both on footprint size and on performance through six Performance Dimensions – The Customer, Engagement, Merchandising, Mobile & Crosschannel, Operations & Logistics, and Strategy & Innovation. A series of research-led features, illustrated by easy-to-read RetailX graphics, exploring the tools and retail strategies that brands use across their business, and naming the brands that stand out in each Dimension.
We explore the wider context through our strategic overview before focusing on how brands now engage with shoppers – and how shoppers expect to engage with brands. In a series of examples we look at how leading brands including Disney, Pandora, Lascana, Givenchy and The Body Shop approach multichannel retailing in practice.
The RetailX Brand Index 2022 is designed to enable brands of all sizes to see how they measure up to the performance of leading brands that sell in some of the world’s largest markets – and to understand and learn from what works for market leaders. We hope you find it useful.