Delivery service company Ryde has announced the launch of Hourly+, a new feature that takes a shift-based approach to on-demand delivery.
The feature is an addition to the company’s white-labelled logistics solution and the company claims Hourly+ will increase fulfilment rates for on-demand deliveries, particularly for clients in the grocery and retail space.
“Traditional on-demand has notoriously bad fulfilment rates – and we expect them to get worse,” said Duncan Mitchell, CEO of Ryde. “t’s because delivery couriers are opting for more reliable shift-based work, instead of the traditional wait for a job, without pay, on-demand model. Meanwhile, the explosive growth of instant grocery has conditioned consumers to expect their deliveries in 10 minutes or less. This combination causes major fulfilment issues for companies in the last-mile delivery space. So, we responded with Hourly+, a shift-based approach to on-demand.”
The launch comes after a three-week trial of the new feature with a select few clients in the grocery and e-commerce industries. The trial successfully demonstrated the effectiveness of re-thinking how delivery couriers receive and complete jobs.
A survey of riders revealed that 90% preferred shift work to on-demand work because it provided more reliable pay and better job security. The findings coincided with a rapid downward trend in acceptance rates of on-demand jobs across clients and a 70% growth in the adoption of shift-based work. Hourly+ takes a “rider-first” approach allowing Ryde riders to retain control of their workdays while accommodating the need for on-demand service.
Mitchell added: “Hourly+ is Ryde’s way of recognising the need for on-demand delivery without compromising on our rider-first ethos. Hourly+ is a shift-based approach to on-demand that provides riders with clarity in pay and job security, enabling them to be highly productive, reducing costs for our clients.”