Stationer Ryman says it is seeing higher rates of website conversion after launching a new-look website.
The company has unveiled a redesign of its website, intended to place it firmly at the centre of a multichannel operation.
The homepage balances business-to-consumer and business-to-business promotions, and also highlights local store visibility. New merchandising zones sit alongside improved product categorisation and navigation.
Pricing control has been improved, with the ability, for example, to offer bulk discounts while the site also integrates with Ryman’s own call centre and third party providers including its payment provider.
So far, says Ryman, the site is doing well.
Andy Harding, director of account sales and e-commerce at Ryman, said: “The site is undoubtedly a massive improvement on our previous web presence and delivers a step change in both user experience and in technical flexibility and resilience. We are already seeing significant performance improvements, particularly in overall website conversion, in the first few days post go-live.”
The site, designed by digital agency Essence with technical development and back-office integration by e-inbusiness, has been built in order to accommodate future integration with new multichannel operations. The site is the first phase of a larger project.
Nigel Welch, e-inbusiness chief executive, said: “The final solution will provide Ryman with one of the most sophisticated multi-channel solutions in the market and a truly flexible and scalable platform for long term growth. We are very proud of this project and looking forward to continuing to work with them as the business evolves.”
