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Sainsbury’s and Deliveroo expand partnership across the UK


Sainsbury’s has announced the expansion of its Deliveroo trial to around 100 stores across the UK, meaning that around 30% of the total UK population in Deliveroo zones can now use the app to buy from Sainsbury’s.
The signing of the new, two-year contract follows the initial 10 store trial launch last November. The new stores will include 22 additional sites in London. The rest of the stores will be spread nationally but will include locations such as Glasgow, Liverpool, Newcastle, Leeds, Aberdeen and York.

Customers can access more than 1,000 products from Sainsbury’s and have them delivered in as little as 20 minutes.

Nigel Blunt, director of ecommerce at Sainsbury’s that the partnership had helped ramp up Sainsbury’s coverage during the pandemic. “Working with Deliveroo has helped us offer home grocery deliveries to even more customers, bringing them a super-fast service when they need something in a hurry. We know how much Sainsbury’s customers value being able to shop for food as quickly and conveniently as possible.”

Eric French, chief marketplace officer, Deliveroo said the news followed the announcement that Deliveroo expects to expand into around 100 new towns and cities across all four nations of the UK in 2021 to reach around 4 million more customers. “Deliveroo’s on-demand grocery partnerships have proven vital for so many people during the pandemic, allowing families to get the food and household items they need and want quickly.”

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