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Sainsbury’s and Deliveroo partner for fresh food delivery


Sainsbury’s is tapping into Deliveroo’s delivery network to offer fresh food delivery to customers in four UK cities.
Customers within the specified delivery area will find the supermarket listed on the Deliveroo app or website alongside local restaurants.

The service will offer deliveries of fresh food such as pizza as well as a range of snacks, sides, salads, dips and drinks. Sainsbury’s will add personnel and extend the opening times of counters to support the service.

The service will be available in London, Birmingham, Brighton and Cambridge. It will operate from stores at Cambridge, Selly Oak, West Hove, Pimlico and Hornsey.

Sainsbury’s is running a two-month trial, gradually expanding the product range, to test customer demand before a potential wider roll-out. It will sit alongside Sainsbury’s

Clodagh Moriarty, Sainsbury’s group chief digital officer said: “With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes.

“We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs. We’re excited to see what our customers think before deciding if, how and where we go next with the offer.”

Justin Landsberger, Deliveroo’s commercial director said: “We’re excited to launch Sainsbury’s on Deliveroo and bring even more choice to our customers around the UK.

February saw Co-op announce that it is trialling home delivery using Deliveroo from a number of its London stores. The service is now available from 11 London stores, in addition to the five in Manchester where it has been trialled since last year. The product range includes fresh foods, beers, wines, spirits and snacks and confectionery.

Image credit: Deliveroo

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